The customer is always right. And if you know how to read the signs, your customers will show you where their interests lie.
nToklo analyses all user data so it can show your customers what they want, not what you think they want!
Let’s take the example of a pair of sunglasses. How do you recommend the same pair of sunglasses to two different people and still make each of them feel like are receiving a personalised service?
In this example, we will assume one customer chooses a hat and a scarf. The second customer is buying a watch and looking at shoes. nToklo sees the choices they make and, based on the behavior of everyone who has ever visited your site it can predict which additional products are most like to appeal to people – again, based on their behaviour.
So, Customer A is told ‘people who like that hat and scarf combination also really like these sunglasses.’ Customer B gets the same recommendation but because of the selection of shoes and a watch that have also appealed to people who bought those sunglasses.
Two people, two routes to the same item – doubling the number of people taking an interest in buying it.
Now, imagine that multiplied out across all the things you sell.
That’s the nToklo effect.
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